The North Face Climb Festival in NYC was a dynamic urban event designed to bring the thrill of climbing to a city audience. It featured climbing walls of varying difficulties, expert-led workshops and demonstrations, and opportunities for participants of all skill levels to try climbing. The festival also showcased The North Face's climbing gear and apparel, fostered a sense of community among climbers, and aimed to inspire outdoor exploration, all while transforming a portion of the city into an adventurous climbing space.