One Love is an inspiring organization educating young people about healthy and unhealthy relationships. In February 2018, I had the privilege of partnering with them and TBWA/Chiat/Day to create a Valentine’s Day pop-up shop in Soho. Instead of heart-shaped balloons and fluffy stuffed animals, there were chocolates with weight-shaming messages and jewelry with hidden tracking devices. This initial shock led to meaningful education — raising awareness about abusive relationships.