NBC's "Best February Ever" at Rockefeller Center was a month-long celebration to promote the network's winter programming, which included both the Super Bowl LIII and the Winter Olympics. The event transformed the iconic plaza into a hub of interactive experiences, featuring appearances by NBC stars, live performances, themed installations, and opportunities for fans to engage with their favorite shows. Activities ranged from game show-style challenges and photo booths to meet-and-greets and exclusive previews aimed to generate excitement and drive viewership for NBC's lineup during the February sweeps period. There were also satellite experiences in Los Angeles, Philadelphia, and Minneapolis.