JOBY is the leading brand in device accessories, — and yet needed to reach a younger audience. To change this, JOBY sponsored Playlist Live, a three-day festival for today’s top social creators and their impassioned fans. I spearheaded the design and consumer experience of multiple Instagrammable and TikTok-friendly environments for guests to create original content and then broadcast to the entire world. In addition, JOBY partnered with pop star Justine Skye to create a brand new song, which fans were asked to submit original content to, which was then added to the official final fan-inspired video.