Hershey's Take5 installation at Governor's Ball was a playful and interactive brand activation designed to promote the unique combination of flavors in the Take5 candy bar. It created a fun, engaging space just outside of the festival where attendees could participate in photo opportunities and sampling of the Take5 bar itself. The installation aimed to capture the festival's lively atmosphere and connect with a younger audience by offering a memorable, shareable experience highlighting the candy's distinctive mix of pretzels, caramel, peanuts, peanut butter, and chocolate.